Executive Management


CEO-Reem Mall

Mr. Eldstrom joined Al Farwaniya Property Development LLC, a joint venture of NREC in June 2013. Mr. Eldstrom has more than twenty years of experience working with globally ranked real estate developers and retailers including: Ivanhoe Cambridge, Bentall Capital, Dubai Holdings, House of Fraser and Al Ghurair Group. He has spent more than nine years in the MENA Region with experience in all key markets.

Shane attended University of British Columbia, Urban Land Economics and is certified by the International Council of Shopping Centers as a Design and Construction Professional (CDP), a Leasing Specialist (CLS), Shopping Center Manager (CSM) and a Retail Executive (CRX). He is also an ICSC Instructor, a member of the CLS Admissions and Governing Council and the immediate past President of the Middle East Council of Shopping Centers / ICSC Middle East.

Shane is one of the world’s foremost experts on large format enclosed shopping centres and will oversee all aspects of Reem Mall to ensure international and local best practices.